As seen in
eyes on you
created for the modern woman seeking sentiment and empowerment - every day. Each piece designed with cultural and emotional meaning, made to be worn with intention and to carry your story with you wherever you go.
We blend powerful symbolism with quality craftsmanship - creating waterproof and hypoallergenic jewellery that’s as lasting as the meaning behind it. Each piece serves as a daily reminder of who you are, where you come from, and what you stand for.
Our mission
To design meaningful jewellery inspired by culture, identity, and emotion while being tarnish resistant and waterproof - made for everyday wear and intentional gifting.
OUR VALUES
Meaningful Designs
designing pieces that hold personal significance/ symbolism and tells a story
Cultural Authenticity
honouring and incorporating diverse cultural symbols with respect and accuracy
Empowerment
celebrating identity and how pieces worn can contribute to how you put yourself out there and attract in the world.
Intentional Giving
products and details (packaging) that are meant to be gifted with purpose and intention
Quality Craftmanship
ensuring each piece is durable, waterproof, and tarnish resistant.
The Team
With love <3
The journey
The Start of EOYC!
'I've always had a love for wearing the evil eye amulet - it's heavily seen within my culture but I found it so difficult finding evil eye jewellery that is high quality yet affordable in Australia - they were only available in solid gold and cost 2k, I was still a uni student in 2020, with little savings and a big shopping addiction.
One night at 3 am, I thought to use my just-started commerce degree and start an evil eye focused jewellery business to grow and work on by the time I graduate.
Through the power of Tiktok and support of friends and family, the brand saw unimaginable success and within 3 months of launching, I was able to quit my David Jones job at the time and pursue Eyes On You Co full time!
2021 was a year of no sleep (gratefully), moving my small business from my bedroom floor to a big space, and with the help of my family, packing hundreds of orders some nights till 4 am! It was the most surreal time of my life, from something I only expected to grow once I'd graduate in 2023, to more than I could even dream of.
At Our Joondalup Pop Up
The past 2 years with you!
2022 marked the start of Eyes On You Co with you. Our first pop up in May begun our 'permanent jewellery experience' venture and lead to over 20 pop ups around Australia since!
Perth, Sydney, Melbourne, Brisbane and Adelaide, we got to meet thousands of our amazing and inspiring customers, with our most recent Westfield Carousel pop up concluding 4 months.